Video is more important than ever for business owners looking to connect with potential customers. People love to watch video. It’s that simple. Video is helpful for your website’s SEO and your company’s brand recall. But in case that’s not convincing enough, here are some “whoa” statistics:
- According to a 2015 study, 70% of the top 100 search listings on Google are video results.
- YouTube is the world’s second largest search engine, after Google. With more than a billion users, that’s one-third of people who access the Internet.
- Video is projected to claim more than 80% of all web traffic by 2019.
- 82% of Twitter users watch video content on Twitter.
- 45% of people watch more than an hour of Facebook or YouTube videos a week.
- 90% of customers report that product videos help them make purchasing decisions.
Types of Videos
Once you realize your business needs to create video as part of its marketing efforts, you may wonder what’s next. Here are 11 ideas for the types of videos your team can create.
- A video blog (vlog). Shooting short videos that substitute for blog posts is one of the easiest ways to start using video. Few businesses do this, yet it’s a useful way to increase your engagement and connect with your audience. Forbes reported that 59% of company decision makers would rather watch a video than read an article or blog post.
- Aim to replace at least one blog post per month with video. If you do this yourself, it’s a fairly inexpensive way to get video on your website and YouTube channel.
- Branding. A video in a commercial style can share a lot of information about your brand, your values, and more. With the right images and music, you can create something fun or dramatic or anything in between that shares something important about your company. Find inspiration with these successful branding videos.
- Behind the curtain. Show off your inner workings and your team members. By giving viewers a taste of your company culture, you can stand out from the pack. Consumers connect with people, not companies. Make your team part of your message. Plus, people love to see how things work, so if your business makes, builds, or has a process you can show, people will watch it.
- Interviews. You might post these on your vlog or somewhere else on your website. Interview team members or interview those knowledgeable in your industry. Insightful interviews are shareable on social.
- Events. If your company is hosting an event or attending one, plan for video. You can either livestream it or use it later — or both.
- Tutorial/education. Share your knowledge with viewers about how to do things related to your business. How-to and “hack” videos are some of the most searched in many industries. Demonstrate your expertise and connect with an audience by explaining how things work. When viewers realize they don’t want to do it themselves, they’ll call you.
- Testimonials. Your customers have wonderful things to say about you. (We hope.) Find a few who aren’t camera shy and ask them to record some remarks about working with you. Try asking broad questions. Instead of just, “Why do you love us?” try “How do we make your life easier?” or “What problem did we help you solve?” (Tip: Customers should write down their thoughts in advance and practice. Keep it short, so it’s easy to remember.)
- Whiteboard. Whiteboard or drawing videos are fun and receive strong engagement. They are particularly useful when explaining a complicated or visually dull topic. Whiteboard videos might also play a role in your branding.
- Video emails. Videos get far higher engagement than regular text in an email. Capture your reader’s attention by offering something easy to consume.
- Product videos. You don’t have to hire Jean Claude Van Damme to show off your product. (Though it doesn’t hurt.) Tap into yours (or our team’s) creativity to demonstrate why yours is a step above the rest.
- FAQs. Create videos for every stage of the purchase funnel. Be sure to include some FAQ videos for those near the decision stage. You want to make sure your website, with video and other content, answers all their questions. Ask your sales team and current customers what questions to include.
Bonus: VR video. Virtual reality is far from mainstream, but if you want to step ahead of the pack, consider ways you can reach the audience now putting on headsets.