Digital Rebranding: 9 Vital Steps to Maintaining Current Followers

Rebranding is a huge decision. As a business rebrands itself, it faces the task of setting new expectations, conveying a new message and holding on to the old customer base as well as appealing to a[...]


A Tale of Brand Protection: Tampa Bay Lightning Bans Penguins Gear During NHL Playoffs

As a Carolina Hurricanes hockey fan and a Season Ticket Member, at that, I am accustomed to seeing MANY opposing NHL team jerseys during our home games. There are two reasons for this:


How to Brand Your Business without a Budget

Building a brand is a daunting task. Ask any entrepreneur and the answer will be almost similar – it was a challenging thing to do, especially for startups, as they are usually subjected to[...]


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