Digital Rebranding: 9 Vital Steps to Maintaining Current Followers

Rebranding is a huge decision. As a business rebrands itself, it faces the task of setting new expectations, conveying a new message and holding on to the old customer base as well as appealing to a[...]


Election Year: What Yard Signs Teach Us About Traditional Marketing

It's an election year and that means my nemesis has returned: Yard signs.


A Tale of Brand Protection: Tampa Bay Lightning Bans Penguins Gear During NHL Playoffs

As a Carolina Hurricanes hockey fan and a Season Ticket Member, at that, I am accustomed to seeing MANY opposing NHL team jerseys during our home games. There are two reasons for this:


8 Fantastic Ways How a Startup Can Build Brand Credibility

Building a startup business  brand from scratch is getting increasingly difficult with each passing day. Look around and you will find gazillions of brands vying for consumer attention. Does that[...]


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