How Businesses are Using Election 2016 to Boost their Brand

Every four years, the presidential election dominates the news cycle. It pulls in a massive amount of air time on the news and completely takes over the imaginations of most everyone in America.[...]


5 Marketing Lessons to Learn from This John Lewis Commercial

Even though a lot of people complain about how early Christmas commercials are out, a few like me eagerly look forward to creative marketing ads and the ultimate showdown between rivals.


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